Conversion Strategy Generator
Stop guessing values. Generate a consistent, enterprise-grade conversion structure for Value-Based Bidding.
Default: 2 (Earn $2 for every $1 spent)
Your Recommended Setup
Lead Form Submitted
Key conversion. Set up on a page where the user lands after the main lead is submitted (e.g. get a quote, request a demo, request a callback etc.).
Phone Call from Ads
Successful calls (>60 sec) that were initiated directly from ads.
Phone Call from Website
Successful calls (>60 sec) that were initiated from your website by people coming from ad campaigns.
Contact Details Shared
Secondary conversion. Set up on a page where the user lands after they shared their contact info (e.g. callback, log in, sign up for newsletter etc).
Click to Call
Click event on your “call” button on your website. We will only use this in the beginning to get the system trained faster.
Engagement
Any click on any button link on your website. We will only use this in the beginning to get the system trained faster.
Why This Structure Wins
We solve the "Cold Start" problem by flooding Google's AI with data.
Solve the "Cold Start"
By tracking "Secondary Conversions" (like engagement) alongside primary goals, we give Google 10x more data points immediately.
Faster Learning
Smart Bidding learns significantly faster than competitors who only track sales. This reduces the "learning phase" waste.
Auto-Scaling
As data accumulates, Aimey automatically shifts optimization weight towards your highest-value conversions, protecting profitability.
Why Value-Based Bidding Wins
Moving from "Maximize Conversions" to "Maximize Conversion Value" is the biggest upgrade you can make.
Better Quality Leads
When you tell Google a lead is worth €100, it stops bidding on cheap, low-intent clicks and focuses on users who match your "Buyer Persona".
Protect Profit Margins
For E-com, bidding on ROAS ensures you never spend more on ads than you make in profit. It acts as a safety guard for your budget.
Unlock Performance Max
Performance Max (PMax) algorithms thrive on value data. Without conversion values, PMax is effectively blind to business impact.
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